Discover IMCD’s nutraceutical solutions to support women’s inner wellness and everyday vitality.
Supporting Women’s Inner Wellness and Everyday Vitality
- 1Gut Harmony Complex Powder
- 2Keep UP Fastmelt Powder
Explore our women’s health concept developed to support stress management and daily vitality.
Concept Rationale
Over one-third of women globally use vitamin and mineral supplements to manage hormonal changes or menopause-related symptoms. Fatigue, stress and poor resilience are among the most common concerns experienced by women, often resulting from the combined effects of busy lifestyles, hormonal fluctuations and iron deficiency.
Iron deficiency remains highly prevalent among women of reproductive age due to menstrual blood loss and can negatively affect energy levels, cognitive performance and overall productivity. Consequently, there is increasing demand for convenient solutions that support both nutritional status and resilience to everyday demands.
Target Market
Keep UP Fastmelt Powder is formulated for women seeking convenient daily support for energy, stamina and resilience. The combination of iron and ashwagandha supports energy production and promotes resilience to everyday stress, helping women stay energised, productive and ready for daily demands.
Consumer Benefits
- Formulated as a combination of clinically supported actives: Ashwagandha and taste-free iron.
- Formulated using a co-processed mannitol system, delivering rapid dispersion, smooth mouthfeel and a pleasant melt-in-mouth sensory experience.
- Quick and easy daily supplementation without the need for water.
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